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Tag Archives: blog advertisers

How to Attract and Retain Advertisers for Your Blog

The following is a guest post by Pauline who runs Reach Financial Independence, Pauline recently launched Make Money Your Way to help readers diversify their sources of income with real estate, investing, entrepreneurship and online endeavors. You can follow Pauline on Facebook. Good morning Kim’s fans! I know a few of you own a website and other are interested in starting one, so today I would like to talk about how you can monetize your site, by attracting and retaining advertisers for your blog. Private advertising is a direct relationship you create between your blog and an online content agency, instead of selling products (your ebook, getting a commission with affiliate sales…) or putting banners which content will vary like Adsense. Private advertisers can offer you monthly deals to rent a banner on your sidebar, a link on your homepage or a specific category, or to publish a sponsored post to promote their client’s product. I won’t go into specifics about sponsored posts, but just know that generally they are looking for a dofollow link to their client’s site, and not for exposure to your readership, and that selling links is frowned upon by Google, so by doing it you may lose your PageRank or rank lower ...

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